Shop planning & product selection
Translate your range, customer groups and information needs into clear categories, filters and user journeys. We develop the main page types around real products and use cases.
E-commerce shaped around your business.
We bring shop planning, design, product content and technical delivery together. For manufacturers, brands and retailers creating a new online shop or improving an existing e-commerce business.
Start a conversationA connected approach, from product range to purchase.
Which products should customers find? What information helps them decide? What needs to happen after an order is placed? We consider the shopping experience alongside your processes, data and objectives, then develop a shop concept for your B2B or consumer business.
medienlab develops the brand experience, navigation, design and content. For development, custom shop functions and system integration, we assemble the right project team with specialist partners. Responsibilities are clear and delivery is coordinated.
For an existing shop, we start by understanding what already works. Better product comparisons, useful filters or clearer product pages may be the right first step. A full redesign becomes worthwhile when the structure, design or technical foundations consistently hold the business back.
Ideas & delivery
What we develop for your online shop.
Design & user experience
Make the brand recognisable across category, product and other sales pages. We also consider the basket and checkout within the capabilities of the chosen platform.
Product content & shop SEO
Explain products and their differences clearly. Search intent, category copy, product information and internal links are developed alongside the shop structure.
Technical delivery & data
Assess Shopware, Shopify or another suitable platform against your requirements. We plan functions, data transfers and integrations with the responsible development specialists.
B2B requirements
Identify customer groups, complex products and specific ordering processes early. Requirements for pricing, permissions and ERP integration are clarified before development begins.
Ongoing support & development
Continue improving content, product presentation and agreed functions after launch. We define the scope, priorities and responsibilities for ongoing support together.
Design & discoverability
SEO from the start.
Search intent, page structure and content inform the planning. The result is a presence that communicates the brand, guides users and is technically accessible to search systems.
Designed to work in practice.
WordPress, Shopify, Shopware or custom development: we consider the technical foundations and design product presentation, navigation and buying journeys from the customer’s perspective.
Brand.
Experience.
Visibility.
Connected from the first idea to delivery.Platforms & possibilities
- WordPress
- Shopify
- Shopware
- Amazon Brand Stores
- Custom software
- Custom functionality & extensions
- Artificial intelligence
A range of possibilities. The right combination follows your project – not the other way round.
Working together
The project sets the direction.
We shape the collaboration around your project and bring together the right expertise. With direct communication, clear decisions and a shared view of the outcome.
Enough structure to give direction. Enough flexibility to fit the project.
A distinct point of view.
Design expresses what a brand stands for and brings its different applications together.
Easy to use. Made for people.
A good experience helps people find their way and makes the next step feel natural.
Clear ideas. Well expressed.
Relevant content explains, builds trust and makes an offer easier to understand.
Where we can help.
You are planning your first professional online shop.
We establish your product range, audiences, available content and business processes. This helps us recommend a suitable platform, define the launch scope and clarify what your team needs to contribute.
Your shop needs to be easier to use.
We review key journeys from the first page to product selection. Problems with navigation, filters, comparisons and presentation become a prioritised set of improvements.
You are planning a redesign or changing agencies.
We review the existing shop and discuss access, data, extensions and responsibilities. A planned handover also accounts for existing URLs and functions essential to day-to-day operations.
Your shop and Amazon presence need to work together.
Product information, imagery and brand identity provide a shared foundation. We adapt content to each channel and coordinate any required data flows with the technical specialists.
Well connected
Explore our services
Built around your project.
Planning your project
Four questions before the next step.
These considerations help you make sense of the requirements and define a useful project scope.
Improve the existing website or rebuild it?
Targeted improvements may be enough when the technical foundations and structure are sound and the problems are clearly defined. Examples include missing filters, unclear content or individual page types that need work.
A rebuild is more likely to make sense when your offer and audiences have changed substantially, or when structure, design and technology prevent several essential improvements. We also consider existing content, search visibility and how your team manages the site. The recommendation should follow from those findings.
How do we move to a new agency?
Start with an inventory: who manages the domain and hosting? Which accounts, files, systems and extensions are in use? Which contracts and licences remain active? We also clarify who approves content and what the current provider is responsible for.
This informs the handover, allocation of responsibilities and checks. Changes to URLs, shop functions, forms or data integrations are coordinated with the people involved. We can assess whether to retain the existing technical foundations after reviewing them. There is no need to send passwords with your initial enquiry.
What affects the cost of a website?
The work depends on what the website needs to do: the number and variety of page types, bespoke design, copy and imagery, languages, functions and integrations. The quality of existing content and the work involved in transferring a current site also affect the scope.
To compare proposals, compare the same deliverables: who creates content and handles development, which reviews and checks are included, and what happens at handover? Ongoing platform, licence and support costs should also be considered. We clarify launch essentials and later phases before preparing a proposal.
What belongs in a website or shop brief?
A few notes are enough to begin: what should improve? Who do you want to reach? Which services or products matter most? What must the website or shop do at launch? Add the existing systems, content, brand materials and people involved.
A preferred timeframe, important dependencies and an indicative budget are useful if you already have them. Reference websites can help explain the design or functions you have in mind. You do not need all the answers yet: we will develop the project scope together.
Explore further.
A good shop helps customers decide and supports the people running it.
What should your online shop do better?
Whether you are creating something new or taking an existing project further, tell us what you have in mind.
Start a conversation