Commerce strategy
Define how products, customers, channels and operations should work together.
E-Commerce & B2B Commerce
Build digital sales experiences around customer needs, product logic and operational processes.
Start a conversationAn online shop reflects a business model.
The right commerce setup depends on how the business sells and how its customers buy. Product ranges, buying journeys, data and internal processes all shape the requirements.
In B2B, an enquiry or quotation may be more appropriate than an immediate checkout. We consider customer accounts, repeat orders, specific assortments and integration needs from the outset.
What we cover.
B2B customer journeys
Design digital buying journeys around real B2B needs and decision processes.
Commerce platform concepts
Shape platform requirements around the commercial and operational model.
Content, data & integration
Connect product information, content and systems across the commerce stack.
The platform should fit the business. Not the other way round.
How we work.
01
Understand
Map customers, products, sales processes and existing systems.
02
Structure
Define catalogues, journeys and product information.
03
Design
Develop UX, content and functional requirements.
04
Integrate
Connect the platform with the systems behind it.
05
Improve
Use feedback and relevant data to guide development.
When we can help.
We develop the concept before choosing a commerce platform.
We define appropriate information, enquiry, account or ordering functions.
We organise categories, attributes, variants and content.
We assess ERP, PIM and other data interfaces as part of the commerce process.
Platforms are selected around your requirements.
ShopifyShopwareExisting platformsCustom integrations
Related capabilities and solutions.
How well does your commerce setup reflect your business?
You do not need to have chosen a platform. Start with how customers buy and how your team works.
Start a conversation