Product structure and commerce UX
We develop categories, entry points and page types around your customers’ information needs. Product differences and relationships shape the navigation and customer journey.
Shopware for retailers and manufacturers
Shopware web design from Hamburg for your online store
An extensive product range needs a clear structure and reliable information. We develop strategy, design and content for Shopware projects, coordinating these tasks with technical implementation. Your brand, product selection and required functions are considered together from the planning stage.
Help customers navigate a complex product range
Multiple product categories, variants and customer groups place particular demands on a store. We explore what customers need to know and how they find the right product. Existing data, desired functions and internal responsibilities are considered early, creating a concept grounded in your range and business processes.
Ideas & delivery
What we bring to your Shopware project
Store design and key page types
We design key pages and recurring components to fit your brand. Product presentation, information hierarchy and mobile use are developed through concrete examples.
Product content and discoverability
We organise product and category information and develop suitable copy and visuals. SEO foundations are connected with the page structure and available product data.
Coordination with developers and data teams
We describe requirements and coordinate handovers with the relevant specialists. Custom functions, data connections and other technical services are defined and planned as separate tasks.
Working together
From your range to an agreed store concept
Review the foundations
We examine your range, customer groups and existing data and systems. Together, we identify which requirements concern design and which need technical implementation.
Develop structure and design
We create key page types with suitable content. Decisions are made using concrete product and category pages before the design is applied more broadly.
Support implementation
We coordinate content and design with the development team and review the agreed applications. Responsibilities for launch, handover and future changes are established.
Working directly with you
Clear product information supports the buying experience
Our work connects visual design with product communication. For ranges that need careful explanation, this allows technical information and clear customer journeys to be developed together.
Good to know
Frequently asked questions
Can you help with a Shopware redesign?
Yes. We can review and develop existing structures, design and content. Technical migration and system changes are planned separately with the responsible development team.
Will you work with our Shopware developer?
Yes. Strategy, design and content can be coordinated with your existing technical team. Suitable specialists can also be involved. Clear responsibilities and handovers are essential.
Can you implement PIM or ERP integrations?
We account for their requirements in the concept and agree the necessary data foundation. Technical integration is assessed with the relevant specialists and defined separately within the scope.
Can we improve selected parts of the store?
Yes. Product detail pages, categories or visual presentation can provide a starting point. We consider how changes affect the rest of the store and its technical implementation.
Your next step
Where could your store offer better guidance?
Describe your range, current store and customer requirements. Together, we will identify the priorities for strategy, design and content.
kontakt@medienlab.deExplore further