Product structure and commerce UX
We develop categories, entry points and page types around your customers’ information needs. Product differences and relationships shape the navigation and customer journey.
Shopware for retailers and manufacturers
Shopware web design from Hamburg for your online store
An extensive product range needs a clear structure and reliable information. We develop strategy, design and content for Shopware projects, coordinating these tasks with technical implementation. Your brand, product selection and required functions are considered together from the planning stage.
Help customers navigate a complex product range
Multiple product categories, variants and customer groups place particular demands on a store. We explore what customers need to know and how they find the right product. Existing data, desired functions and internal responsibilities are considered early, creating a concept grounded in your range and business processes.
Ideas & delivery
What we bring to your Shopware project
Store design and key page types
We design key pages and recurring components to fit your brand. Product presentation, information hierarchy and mobile use are developed through concrete examples.
Product content and discoverability
We organise product and category information and develop suitable copy and visuals. SEO foundations are connected with the page structure and available product data.
Technical delivery and coordination
We plan development requirements, data connections and handovers with the responsible specialists. Your existing developers can remain involved, or we can assemble the appropriate partner team for your project. Scope and responsibilities are agreed together.
Working together
From your range to an agreed store concept
Review the foundations
We examine your range, customer groups and existing data and systems. Together, we identify which requirements concern design and which need technical implementation.
Develop structure and design
We create key page types with suitable content. Decisions are made using concrete product and category pages before the design is applied more broadly.
Support implementation
We coordinate content and design with the development team and review the agreed applications. Responsibilities for launch, handover and future changes are established.
Delivery & support
Keep developing your Shopware shop.
A shop evolves with its range, customers and internal processes. We can continue improving navigation, product presentation and content, and coordinate additional functions with development. Where needed, we work with our independent partner CynCode on technical integration and data flows. Any connection through cyncro is assessed against your systems and agreed separately.
Explore delivery and ongoing supportA closer look at our work
Shopware redesign across the buying journey
For a brand in reusable drinking bottles, we redesigned key sales pages, filters, comparison pages and the checkout. Usability, product listings and a contemporary appearance were developed within the existing corporate design.
Explore the Shopware redesignGood to know
Frequently asked questions
Can you help with a Shopware redesign?
Yes. We can review and develop existing structures, design and content. Technical migration and system changes are planned separately with the responsible development team.
Will you work with our Shopware developer?
Yes. Strategy, design and content can be coordinated with your existing technical team. Suitable specialists can also be involved. Clear responsibilities and handovers are essential.
Can you implement PIM or ERP integrations?
We account for their requirements in the concept and agree the necessary data foundation. Technical integration is assessed with the relevant specialists and defined separately within the scope.
Can we improve selected parts of the store?
Yes. Product detail pages, categories or visual presentation can provide a starting point. We consider how changes affect the rest of the store and its technical implementation.
Your next step
Where could your store offer better guidance?
Describe your range, current store and customer requirements. Together, we will identify the priorities for strategy, design and content.
Alternatively, by email or phone:
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