Websites & custom functions
Build pages and content components, extend existing websites and develop custom functions. Editorial workflows, mobile usability and SEO inform the planning from the start.
Build it. Keep it moving forward.
Websites, online shops and Amazon projects need technical foundations suited to their purpose. We connect design, content and SEO with specialist development, then support the improvements agreed for the next stage.
Start a conversationOne project. Coordinated expertise.
You may have a concept ready to build. An existing website may need additional functions, or your team may need ongoing support. We establish the starting point, requirements and existing systems before defining tasks and responsibilities.
medienlab brings planning, design, content and search visibility to the project and assembles the development and integration expertise it needs. Your existing technical team can remain involved. Decisions about content, usability and technology stay connected.
Ideas & delivery
Delivery and support for your project.
Online shops & commerce
Turn shop concepts into usable interfaces and suitable functions. For Shopware and Shopify, we coordinate development, product presentation, data and required integrations.
Amazon & product data
Manage product content, Amazon SEO, catalogue work and open cases. Where technical data connections are needed, we involve the appropriate integration specialists.
Data flows & integrations
Establish which information needs to move between shops, marketplaces and existing systems. Data sources, responsibilities and integration requirements are described before implementation.
Review & handover
Check agreed functions, page layouts and key user journeys before launch. We coordinate handover, content maintenance and required access with the responsible people.
Ongoing development
Plan improvements, new content and additional functions together. Technical maintenance and further support are agreed with a defined scope and the relevant partners.
Where we can help.
Can you take over an existing project?
We begin by reviewing systems, extensions, documentation and access. This allows us to assess what can be developed on the existing foundations and what needs to be resolved before a handover.
Can our developers stay involved?
Yes. We can coordinate planning, design, content and SEO with your existing development team. Any additional expertise and responsibility for approvals are agreed together.
What does ongoing support include?
The scope depends on your needs and may cover content, product data, SEO, agreed technical maintenance or additional functions. We define tasks, communication and responsibilities before work begins.
Working together
The right starting point for your project.
You do not need a finished brief. We will work out the appropriate scope together.
Review & Direction
You can see room for improvement and want to understand which steps are worth taking.
Outcomes and collaboration
- Possible outcome
- An assessment of the agreed areas, prioritised actions and a clear recommendation for the next steps.
- How we work
- We discuss your objectives, review the relevant materials and work through the findings together. The scope and depth of the review are agreed in advance.
- What we need from you
- Your objectives, key questions and existing materials. We clarify any access and data required for the agreed review.
A Defined Project
You are ready to develop a website, online shop, brand identity or content project.
Outcomes and collaboration
- Possible outcome
- The agreed concepts, designs, content or technical functions, with clear stages for review and handover.
- How we work
- We define requirements, responsibilities and milestones. The right project team works together from planning and delivery through to review.
- What we need from you
- A responsible contact, available content and brand materials, plus feedback and approvals at the agreed stages.
Ongoing Support
Your team needs additional expertise for recurring tasks and continued development.
Outcomes and collaboration
- Possible outcome
- Agreed tasks completed regularly, clear priorities and coordinated next steps for content, search visibility, commerce or technology.
- How we work
- We define tasks and responsibilities, agree priorities and establish how to review results and new requirements together.
- What we need from you
- A regular contact, appropriate access and subject knowledge, plus feedback on changes in your business and day-to-day operations.
Well connected
Planning your project
Four questions before the next step.
These considerations help you make sense of the requirements and define a useful project scope.
Improve the existing website or rebuild it?
Targeted improvements may be enough when the technical foundations and structure are sound and the problems are clearly defined. Examples include missing filters, unclear content or individual page types that need work.
A rebuild is more likely to make sense when your offer and audiences have changed substantially, or when structure, design and technology prevent several essential improvements. We also consider existing content, search visibility and how your team manages the site. The recommendation should follow from those findings.
How do we move to a new agency?
Start with an inventory: who manages the domain and hosting? Which accounts, files, systems and extensions are in use? Which contracts and licences remain active? We also clarify who approves content and what the current provider is responsible for.
This informs the handover, allocation of responsibilities and checks. Changes to URLs, shop functions, forms or data integrations are coordinated with the people involved. We can assess whether to retain the existing technical foundations after reviewing them. There is no need to send passwords with your initial enquiry.
What affects the cost of a website?
The work depends on what the website needs to do: the number and variety of page types, bespoke design, copy and imagery, languages, functions and integrations. The quality of existing content and the work involved in transferring a current site also affect the scope.
To compare proposals, compare the same deliverables: who creates content and handles development, which reviews and checks are included, and what happens at handover? Ongoing platform, licence and support costs should also be considered. We clarify launch essentials and later phases before preparing a proposal.
What belongs in a website or shop brief?
A few notes are enough to begin: what should improve? Who do you want to reach? Which services or products matter most? What must the website or shop do at launch? Add the existing systems, content, brand materials and people involved.
A preferred timeframe, important dependencies and an indicative budget are useful if you already have them. Reference websites can help explain the design or functions you have in mind. You do not need all the answers yet: we will develop the project scope together.
Explore further.
What would you like to put into practice?
Whether you are creating something new or taking an existing project further, tell us what you have in mind.
Start a conversation