Current website review and objectives
We review your pages, content and functionality and discuss your business goals. Together, we define what the new website should look like and prioritise its requirements.
Developing your existing website
A considered approach to your website redesign
Your business has moved forward. Your website needs to catch up. We guide your redesign from the initial review through development and launch. We bring positioning, website structure, design and content together while identifying the parts of your existing site that should be retained.
Start with the website you already have
Existing pages may already attract visitors, answer important questions or work well for your team. Others may no longer reflect your services. We first review the content, structure and available performance data. We then establish what to retain, refine, combine or create, giving the project a well-founded scope.
Ideas & delivery
What we bring together in a redesign
Information architecture and content
We develop the new structure and plan which information to retain, revise or add. Responsibilities for copy, images and approvals are clarified early.
Design and development
We turn the agreed direction into designs and page types, with a suitable technical foundation. Development and content work follow the applications your business actually needs.
SEO migration and launch preparation
Where URLs change, we plan appropriate redirects. Important page signals and internal links are considered. Before and after launch, we check the main pages and agreed functionality.
Working together
Clear decisions at each stage
Define the scope
We assess the existing site and prioritise requirements. This makes clear which tasks belong in the initial launch and which can follow later.
Develop the new website
Structure, design and content progress through agreed stages. We make decisions using actual pages, with your audiences and internal workflows in mind.
Prepare the transition
We coordinate content transfer, checks and launch with everyone involved. The transition is planned so that content, redirects and enquiry routes are ready for the changeover.
A closer look at our work
Targeted improvements to an existing website
On an existing yacht charter website, we connect international SEO and content with practical usability improvements: additional category filters and corrections to elements that were not displaying properly. The project shows how an existing site can be developed through targeted changes.
View the website development projectGood to know
Frequently asked questions
Do we need a complete website redesign?
Not always. Targeted changes may be more appropriate if the existing foundation still works. We assess your objectives and the condition of the website before recommending a complete rebuild.
Can we retain our existing search rankings?
Careful migration planning aims to reduce avoidable losses. This includes preserving important content and planning suitable redirects. Rankings can still change and cannot be guaranteed during a redesign.
How long does a website redesign take?
The timeline depends on scope, functionality, content and the review process. After assessing the existing site, we plan the work with a realistic view of internal approvals and available materials.
Can you work with our existing developer?
Yes. We can coordinate planning, design and content with your technical team. We can also organise implementation with suitable specialists. Responsibilities and handovers are clarified at the outset.
Your next step
Let us plan the next stage of your website
Tell us why you are considering a redesign and what your current website does not yet do well. Together, we will establish the foundation you need for the next stage.
kontakt@medienlab.deExplore further