Information Architecture
Structure services, topics and content more clearly.
Develop an existing website. Preserve what works.
A focused redevelopment of the AMOYACHTS website, combining UX, content and technical improvements with SEO and GEO across four languages.
AMOYACHTS
A relaunch does not always mean starting over.
The existing website already had content, technical foundations and search visibility. The work focused on improving its information architecture, user journeys, design and content, while correcting functional and presentation issues.
Keep what works. Correct what does not. Improve where it matters.
One website. Several connected tasks.
UX & Design
Improve navigation and the visual presentation.
Function & Presentation
Identify and correct functional issues and inconsistent layouts.
Content
Review, organise and develop relevant information.
SEO & GEO
Align content and structure with a broader view of search.
Four Languages
Support German, English, French and Spanish within a coherent structure.
Review. Correct. Develop.
01
Review
Assess existing content, structure, journeys and functions.
02
Correct
Address functional and presentation issues.
03
Structure
Clarify navigation, page relationships and content priorities.
04
Design
Refine the interface without replacing sound foundations.
05
Develop content
Connect relevant information with the offer and search intent.
06
Adapt
Consider language and search context across four languages.
What the project put in place.
A stronger foundation
Functional and visual issues were identified and corrected.
Clearer structure
Services and content were organised into more understandable relationships.
Improved user journeys
Navigation and content hierarchy were developed around visitors’ information needs.
A refined presentation
Design was updated in support of the content and its use.
A more coherent content base
Existing and new information followed a clearer thematic structure.
An international search foundation
SEO and GEO were considered alongside language, content and technical access.
Sometimes improving is better than rebuilding.
Existing content, structure and technical foundations can have value. The work is deciding what to preserve and where change will make a difference.
See our UX/UI & Web Design and SEO, GEO & Performance capabilities.
What should your website do better?
We can review what already works and where targeted development would help.
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