International SEO
Align search intent, page content and relationships between pages across the different language versions.
For a multilingual yacht charter website in Ibiza, we work on international search visibility and the usability of the existing site. This covers content and site structure, category-page filters and corrections to elements that were not displaying properly.
International SEO & usability
Yacht charter · Ibiza
The website was already in place. Our work focuses on international discoverability and specific obstacles to using it. Category pages lacked filters, for example, and some elements were displayed incorrectly. We therefore consider SEO and usability together: visitors should discover relevant offers through search and find it easier to choose on the website.
Ideas & delivery
Align search intent, page content and relationships between pages across the different language versions.
Organise services and topics clearly, develop the content and create useful links between important pages.
Add filters to category pages so visitors can narrow down the available offers using relevant criteria.
Identify and correct faulty or inconsistent elements to make the existing website easier to use.
What the work achieved
We have developed the existing website through targeted improvements: a clearer structure for international SEO, revised content, additional filters and corrected visual elements. This connects the work on organic visibility with practical improvements to the website itself.
Search visibility brings people to the website. Usability helps them move forward.
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