Store concept and navigation
We organise products, categories and themes into a clear structure. We consider where customers need to start and which areas you may want to expand later.
Your brand on Amazon
An Amazon Brand Store that brings your brand together
Your Amazon Brand Store should guide customers through your range and show what your brand stands for. We develop the page structure, content and consistent visual design to do that. Your products, customers’ buying interests and the routes to the right offer shape the approach.
Organise your range around your customers
Product categories, applications and buying occasions can offer different routes through a Store. We work with you to establish the structure that suits your brand and range. This creates clear navigation and a defined purpose for each page, connecting brand information with the products customers want to explore.
Ideas & delivery
What we develop for your Brand Store
Brand and product content
We develop copy and visual concepts for the planned pages. Relevant features, use cases and brand information each have a clear place.
Design for the available formats
We adapt your visual identity to the Store’s design options. Imagery, typography and the amount of information work together, with attention to the mobile experience.
Content delivery and ongoing development
We prepare the agreed content and coordinate how it will be added. Existing Stores can be redesigned, with further ranges, seasonal content or international versions developed as needed.
Working together
From your product range to the right Store structure
Review the starting point and goals
We look at your range, existing brand material and current Store, if you have one. Together, we define what the new structure needs to achieve.
Develop pages and content
We create navigation, a design direction and example pages. These make it possible to assess whether the product selection and presentation suit your brand and customers.
Produce and coordinate
We create the agreed content and prepare it for use. Account access, content entry and review of the visible Store are defined within the project scope.
A closer look at our work
Connect your brand communication
Brand Store content forms part of our published marketplace project. The case study places it alongside product copy and other brand content within the wider work.
View the marketplace projectGood to know
Frequently asked questions
How does a Brand Store differ from A+ Content?
A Brand Store presents your brand and range on dedicated Store pages. A+ Content adds to the communication on product detail pages. The two can share a consistent design and content approach.
Can you redesign our existing Store?
Yes. We review the structure, content and design, using available Store data where relevant. This helps identify areas to reorganise, expand or improve.
What do we need before getting started?
Available features and access depend on your Amazon account and brand. We clarify these points before detailed planning and shape the project accordingly.
Can you provide ongoing updates?
Yes. We can separately agree the scope and responsibilities for new products, changes or additional markets. A clear content structure supports this ongoing development.
Your next step
How should customers discover your brand on Amazon?
Tell us about your range and current brand presence. We will discuss a suitable structure and content approach for your Brand Store.
kontakt@medienlab.deExplore further