Content planning
We define the questions your A+ Content should answer and the information needed to answer them. This creates a logical sequence within the available modules.
A+ Content for manufacturers and brands
Amazon A+ Content that explains your products
Some products need more explanation than a title and bullet points can provide. We develop Amazon A+ Content that illustrates features, applications and differences. Concepts, copy and visuals draw on your product knowledge and are adapted to your brand and the available formats.
Let customer questions shape the content
What is the product suitable for? How is it used? Which model meets which need? We organise these questions into a clear sequence of text and images, giving each section a specific purpose. For product families, we develop a shared design that still makes relevant differences visible.
Ideas & delivery
Turning product knowledge into finished content
Copywriting and product explanation
We explain features, benefits and applications clearly in your brand's voice. Claims are checked against the supplied product information. The amount of copy and its presentation suit each format.
Visual design
We develop image layouts, infographics and design elements from the available material. We identify any need for additional imagery early and check text size and information density on smaller screens.
Adaptation and delivery
We adapt the concept to the agreed products, variants and languages. Handover and any content upload are arranged in advance. Account access and available formats determine the delivery process.
Working together
A shared structure with room for product differences
Gather material and questions
We review product documentation, images and existing brand content. Together, we prioritise the information customers need to assess your product.
Agree the concept and design
We develop the content sequence and show how copy and visuals work together. Technical feedback is incorporated before the concept is adapted to further products.
Produce and adapt
We create the agreed content, check variants and prepare the handover. For multiple markets, we account for language, text length and differences in product information.
A closer look at our work
Brand content within the wider product story
Our marketplace project includes product copy, visual content and A+ Content for European marketplaces. The case study places this work in the context of the brand's wider presence.
View the product communication projectGood to know
Frequently asked questions
What materials do you need for A+ Content?
Reliable product data, existing images, brand guidelines and common customer questions are useful starting points. We review the material and identify any additions needed for the planned concept.
Can you improve our existing A+ Content?
Yes. We assess the current information structure, clarity and design. We then decide which content to reuse and which elements should be developed again.
Do you also create Premium A+ Content?
The appropriate scope depends on the formats available in your account and the needs of your products. We review these together and develop a concept around the options you can use.
Are content upload and translation included?
Both can be included in the agreed project. We define products, languages, access and responsibilities in advance so that content production and its intended use fit together.
Your next step
Help customers understand your products
Tell us about your product range and the questions your current product pages leave unanswered. We will use these to shape a suitable approach to your A+ Content.
kontakt@medienlab.deExplore further