Search terms and product relevance
We research suitable terms and assign them to the relevant products and markets. We distinguish between broad product searches, specific features and common applications.
Amazon SEO and listing optimisation
Amazon SEO for relevant product listings
Your products should appear in relevant searches and be easy for customers to understand. We optimise Amazon listings using product knowledge, relevant search terms and clear explanations of the benefits. Titles, bullet points, descriptions and structured fields are treated as connected parts of the same product information.
Start with a clear understanding of the product
A search term is only useful if it fits your product and how it is used. We first clarify features, audiences and reasons to buy. We then match relevant search terms to each product and improve its presentation. Across a product range, we make sure differences between models, sizes and variants remain clear.
Ideas & delivery
What we improve in your listings
Titles and product copy
We develop titles, bullet points and descriptions with a clear information hierarchy. Important features are identified and their benefits explained. Product claims remain grounded in the available data.
Attributes and supporting information
We check the agreed product fields for completeness and consistency. We account for differences between variants, units and technical details, as well as the requirements of each marketplace.
Image concepts and additional content
We identify questions that text alone does not answer well enough. These can inform image concepts, infographics or A+ Content that help customers understand the product and make a buying decision.
Working together
From individual listings to a consistent product range
Analyse
We review selected listings, product documentation and available data. Together, we decide which products and markets to work on first.
Refine
We develop the agreed content and review product claims with you. A consistent structure makes it easier to work on similar products and variants.
Publish and review
We support the agreed transfer of content and check how it appears. Available data and outstanding questions then help us prioritise further improvements.
A closer look at our work
Product communication across European markets
Our international marketplace project brings together product copy, visual content and language adaptation. The case study shows the practical work behind consistent product communication.
View the marketplace projectGood to know
Frequently asked questions
Is Amazon SEO the same as Amazon Advertising?
No. Amazon SEO includes the relevance and presentation of product listings for product searches. Advertising involves paid placements. The two can be considered together but remain separate service areas.
Can you work on our copy only?
Yes. We can start with titles, bullet points or descriptions. If other information or images make the product difficult to understand, we explain the connection and agree any further work.
Does optimisation guarantee better rankings or more sales?
Rankings and sales depend on several factors, including competition, the offer and availability. We improve the agreed elements of your listings and assess progress using the data available.
Do you optimise for other European marketplaces?
Yes. We account for how people search in each language and for country-specific requirements. The project scope defines the products, target markets and content to be developed.
Your next step
Make your product listings clearer and more relevant
Tell us about your product range, target markets and the main issues with your existing listings. We will discuss a suitable starting point for optimisation.
kontakt@medienlab.deExplore further