Understanding your brand and applications
We discuss your offer, audiences and the character you want the brand to convey. Existing design, the competitive environment and planned applications provide the starting point for the creative work.
Individual logo design
Logo design in Hamburg for your brand
A logo should make your business recognisable and reflect what you offer. We develop wordmarks, symbols and combination logos based on your positioning. From the outset, we consider where the logo will be used and how it will fit into your wider brand identity.
A logo designed for everyday use
A website, a presentation and a product each place different demands on a logo. It needs suitable variations and should remain recognisable at small sizes. We assess concepts in the context of your brand and through practical applications. This gives you a clear basis for choosing the direction that best represents your business.
Ideas & delivery
What logo development includes
Developing a visual idea
We develop suitable design directions and explain how they communicate. Shape, typography and colour are considered together. The project scope defines the number of directions and review rounds.
Refining the logo
We develop the selected direction and check legibility, proportions and variations. Depending on its intended use, this may include horizontal or compact versions and single-colour applications.
Preparing files and usage guidance
You receive the agreed logo files for digital and print use. Guidance on colour, spacing and variations helps your team and other suppliers use the logo consistently.
Working together
From the initial brief to your finished logo
Brief
We clarify what the brand should express, which requirements already exist and where the logo will appear. For a redesign, we also identify the recognisable features that should be retained.
Concept
We present the agreed design directions and explain them in relation to the brief. We discuss your feedback with the brand's goals and intended applications in mind.
Refinement
We refine the selected direction and prepare the agreed variations and files. Where needed, we can develop the logo into a wider visual identity.
Working directly with you
A clear foundation for your brand
If a website, presentations or other materials are planned, we consider them early. Logo development can then become the starting point for a consistent brand presence. We can also work within an existing visual identity.
Good to know
Frequently asked questions
Do you design logos for established businesses?
Yes. Changes to your offer, new audiences or a visual identity that no longer fits can all be reasons for a redesign. Together, we assess what should be kept and how far the change should go.
How much does a professional logo cost?
The cost depends on the starting point, design scope, review process and required applications. We prepare a proposal covering logo development, the files to be delivered and any additional work.
What is the difference between a logo and a visual identity?
The logo is a central part of your brand's visual identity. The wider identity combines it with colour, typography, imagery and design guidelines for different applications. These can be developed together or in consecutive stages.
Which files and usage rights will we receive?
File formats, logo variations and usage rights are agreed in advance and recorded in the proposal. We prepare the handover around how and where your business intends to use the logo.
Your next step
Give your brand a clear visual expression
Tell us about your business and why you need a new or updated logo. Details of the applications you are planning are helpful too. We will discuss a suitable scope with you.
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