Visual direction
We translate your positioning, offer and audiences into a design direction. We discuss the character the brand should convey and the requirements of its most important applications.
Branding and visual identity
Branding from Hamburg for a consistent presence
Your brand should be recognisable and reflect your business. We develop visual identities for new brands and established companies. From the initial design direction to practical applications, we create an identity your team can use in its everyday work.
When your visual identity no longer fits
An expanding offer, new audiences or materials created separately over time can leave a brand looking inconsistent. We clarify what distinguishes your business and how the design should express it. We also assess the value of existing features. This provides the basis for a visual identity that works across different media.
Ideas & delivery
What we develop for your brand
Logo and visual identity
We develop or refine your logo, colours and typography. These elements form a connected system that works beyond a single presentation or application.
Imagery and design principles
We define how images, layouts and content work together. Recurring principles help your team create consistent materials while responding to different communication needs.
Applications and documentation
A website, presentation or sales materials put the new identity into practice. We document the agreed guidelines and templates so that internal teams and other suppliers can use them.
Working together
From direction to practical use
Understand
We discuss your business, audiences and the reason for the project. Existing brand features and key applications inform the shared brief.
Develop
We create design directions and assess them through practical applications. The selected direction is then developed into a consistent visual identity.
Introduce
We prepare the agreed files, templates and design guidelines. Priority applications are produced so that the new identity can be introduced gradually across your communications.
Working directly with you
Brand design with implementation in mind
At medienlab, brand design connects with our work on websites, content and communication materials. This means the requirements of later applications can inform the visual identity from the beginning.
Good to know
Frequently asked questions
Do we need a new logo or a complete visual identity?
That depends on the reason for the project and your current design. A logo can be refined on its own. If colours, typography and applications are also inconsistent, it makes sense to review the identity as a whole.
Can we retain existing brand elements?
Yes. We assess which features create recognition and still suit your business. Further development can build on those strengths without replacing everything.
Do you also design the applications?
Yes. Websites, presentations, sales materials and other communications can be part of the project. Together, we prioritise the applications that matter most for introducing the identity.
What do brand guidelines include?
We agree this around your needs. Typical subjects include logo use, colours, typography, imagery and design examples. The scope and level of detail should support the work your team actually does.
Your next step
Shape how people see your business
Tell us what has changed in your business or which brand you want to establish. Together, we will define the role your branding and visual identity should play.
kontakt@medienlab.deExplore further