Information Architecture
Organise services and topics around users’ requirements.
Make complex B2B services clear.
A website for MARX Sicherheitssysteme combining information architecture, UX, design, content and development with a solid SEO foundation.
MARX Sicherheitssysteme
Make specialist services easier to understand.
Security technology involves different systems, applications and requirements. Prospective clients need to find the services relevant to their situation and understand the expertise behind them.
The website was conceived around those information needs, rather than simply reproducing an internal list of services.
One task. Several disciplines.
User Experience
Make relevant information and contact routes easier to find.
Design
Present technical expertise clearly and professionally.
Content
Explain specialist services in precise, accessible language.
SEO Foundation
Include basic SEO in the structure, content and implementation.
Development
Bring the design and content together in a maintainable website.
From a service portfolio to useful customer information.
01
Understand
Review the services, audiences and communication goals.
02
Structure
Group services and topics in a clear hierarchy.
03
Plan
Define page structure and user journeys.
04
Explain
Develop accessible specialist content.
05
Build
Combine design and technical implementation.
06
Establish the basics
Consider discoverability throughout the project.
What the website brings together.
A clear service structure
Related topics and services are organised to support orientation.
Accessible specialist content
The communication explains technical expertise without unnecessary complexity.
A coherent presentation
Design and UX support a professional B2B presence.
A sound SEO foundation
Basic SEO was included in the website project; a comprehensive ongoing programme was not part of the scope.
Sales-oriented journeys
Information and contact routes support the move from research to an informed enquiry.
Room to develop
The website provides a foundation for additional topics and requirements.
Complex expertise does not need complicated communication.
Clear structure, useful content and technical fundamentals support discovery and enquiries from the outset. That is the role of the website’s SEO foundation, not a claim of comprehensive ongoing optimisation.
Explore UX/UI & Web Design and Content & Content Strategy.
What should your website explain more clearly?
Tell us about the services, products or audiences you want to bring together.
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