Your offer and company information
We review how clearly your services, audiences and responsibilities are described. Ambiguous terms and inconsistent details are revised to make your offer easier to understand.
Generative engine optimisation
GEO for visibility in AI search
When people ask about providers, services or products, your information should be clear and accessible. We approach generative engine optimisation as part of SEO and content development. That means clear company information, expert content and a website structure that answers relevant questions directly.
Strengthen the information behind your brand
Generative answer systems can bring together information from different sources. We start with what your business can influence: a clear description of your offer, well-supported specialist content and consistent information on your website. For Google’s AI search features, established SEO foundations remain relevant. Special AI files are not an additional requirement.
Ideas & delivery
What our GEO work involves
Relevant questions and expert content
We identify the questions customers ask when making decisions and develop answers from your expertise. Examples, requirements and distinctions make the content more specific and easier to assess.
Page structure and accessibility
Important information should appear on suitable pages and be accessible through internal links. We review technical obstacles as part of the website’s existing SEO foundations.
Observation and interpretation
We agree relevant questions and review selected answers and references. Findings are recorded with their date and context; an individual result is not treated as evidence of consistent overall visibility.
Working together
Make GEO part of your ongoing content work
Review the starting point
We examine your website and selected questions about your offer. This identifies unclear information, missing content and potential technical obstacles.
Improve the information
We prioritise specific pages and revise their structure and content. Company details, service descriptions and supporting evidence are brought into alignment.
Observe developments
We revisit the agreed questions and put changes in context. Findings inform further content and SEO work.
Working directly with you
Clarity as a shared foundation
Our work connects search intent, content and technical website quality. For GEO, we bring these disciplines together to explain your offer more precisely and strengthen the information available about your business.
Good to know
Frequently asked questions
What is the difference between SEO and GEO?
SEO focuses on discoverability in search engines. GEO also considers how information is accessed and presented in generative answers. Many tasks overlap, particularly content, structure and technical accessibility.
Can you guarantee a recommendation from ChatGPT?
No. Whether a system mentions a business or uses a source depends on factors outside our control. We improve the agreed information foundations and document observable developments.
Do we need special files or markup?
Google states that its AI search features have no additional technical requirements beyond its established search requirements. Measures for other systems should be assessed against those systems’ actual requirements.
How can GEO be evaluated?
We define a focused set of relevant questions and document answers, sources and dates. These observations provide useful signals, but do not represent every user question or possible response.
Your next step
Which questions should your business answer well?
Tell us about your key services and the questions where your business should be considered. We will discuss which content and foundations could be developed further.
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